Brand of the month: Studio Fiep

We interview Fiep, founder and creative mind behind Studio Fiep. In her atelier, Fiep collects and transforms huge festival and advertisement banners into beautiful creations: form handbags, to laptop cases, to wallets.  

What's the story behind your brand name?

Well, that's a really easy one, actually, because my name is Fiep. I used to not really like that name because it was so odd, but now I really like it, and I thought I should just name it as my studio. 

What inspired you to start this brand?

Well, the main thing that inspired me most is the material, the festival banners. I saw it laying around and being thrown away, and I really enjoyed the colors and also the quality of the material. And for me, it just made perfect sense to make bags from them, because it's waterproof, and that's the only thing that you need in Holland with all the rain. 

What's your favorite piece and why? 

That's a really easy one. So there we go back to the Dutch part. I love to go biking, and I take all the materials on me with a bike, and also do groceries very often. But I don't know if you've seen the bags, the bike bags in Holland yet, but they're really ugly. So I made a bike frame bag, and it suits on on the bike perfectly, and it can fit all your stuff

What's one thing you want people to remember after they use your products?

I really would love people to know that they have, like, one of a kind bag, because if I cut a piece of the banner, you will never have the same bag with the same piece, because I only have one of each so I hope that everyone knows who gets a studio feedback, that they will not see a second person walking around with the same

If your brand was a person, how would you describe their personality?

I think bubbly and colorful and also honest. Because I think it's very obvious where the material comes from, and I make all the bags myself in this atelier, so there's not any dishonest parts about that.