Five independent brands to discover at our summer pop-up in amsterdam

One of the greatest joys of shopping independent is discovering the stories behind the clothes.

Not just where something was made, but why it was made. The designer who sketched it. The materials that shaped it. The philosophy that guided every decision before it reached your wardrobe.

This July, we're bringing together five independent brands that each represent a different perspective on what fashion can be. Some work with existing garments, giving them a second life. Others look to nature for inspiration, explore the relationship between fashion and design, or create timeless accessories that are meant to stay with you for years.

Different aesthetics. Different stories.

One shared belief: fashion should be made with intention.

Here's who you'll meet.

RE-LABEL: giving existing garments a new future

Fashion doesn't always have to begin with new fabric.

RE-LABEL starts somewhere different—by carefully sourcing vintage garments and transforming them into elevated, feminine wardrobe staples. Every piece is handmade or custom-crafted, allowing the original garment to become something entirely new while preserving its quality and character.

Rather than chasing trends, RE-LABEL creates timeless silhouettes with a clean, contemporary aesthetic. No two pieces are exactly alike, making every garment feel personal from the moment you put it on.

It's circular fashion that doesn't announce itself loudly. It simply creates beautiful clothing while giving existing materials another life.

LAGUNA: bringing the sea into everyday life

Some jewellery tells a story long before it's worn.

LAGUNA begins every collection with the coastline, carefully handpicking pearls and shells from the beach before transforming them into handcrafted jewellery inspired by the natural world.

Because every shell and pearl is unique, every piece carries subtle differences that can't be replicated in mass production. The result is jewellery that feels organic, timeless and deeply connected to nature.

These are the pieces you reach for on holiday—but continue wearing long after summer ends because they remind you of it.

CARLOTA Studio: where fashion meets design

Not everything has to fit neatly into one category.

CARLOTA Studio explores the space between fashion, design and everyday objects. Rooted in material exploration and thoughtful repetition, the collections blur the boundaries between accessory and object, creating pieces that are designed to be worn, used and simply lived with.

Rather than following seasonal trends, the studio focuses on quiet design—objects that reveal their beauty over time and naturally become part of everyday rituals.

For anyone drawn to minimalism, craftsmanship and considered design, CARLOTA Studio offers a refreshing perspective on what fashion can be.

Bellalot: timeless accessories, made to last

Few accessories work harder than a good pair of sunglasses.

Bellalot believes they should be designed with the same longevity as the rest of your wardrobe. Made in Italy, the collection combines quality craftsmanship with timeless silhouettes that feel just as relevant today as they will years from now.

Instead of following seasonal trends, Bellalot focuses on creating eyewear you'll genuinely want to wear every day. It's an approach that values longevity over novelty—something we think fashion could use a little more of.

Sometimes sustainability isn't about buying less. It's about buying once.

JSY: contemporary fashion with everyday ease

The best clothes are often the ones that don't ask for attention.

JSY creates contemporary pieces designed to integrate effortlessly into everyday wardrobes. Clean lines, thoughtful construction and modern silhouettes come together to create clothing that's both wearable and distinctive.

Rather than designing for a single occasion or season, JSY focuses on versatility—pieces that feel just as right on an ordinary Tuesday as they do for dinner with friends.

Because the clothes we wear most are usually the ones designed with everyday life in mind.

Why independent brands deserve your attention

Shopping from independent brands isn't simply about buying something different.

It's about supporting designers who produce in smaller quantities, care deeply about quality, and build businesses around craftsmanship rather than volume. Every purchase supports creative talent, local entrepreneurship, and a fashion industry that values longevity over constant consumption.

Instead of releasing hundreds of new products every week, these brands focus on creating pieces people genuinely want to wear for years.

That difference matters.

More than shopping

Our Summer Pop-Up is more than a place to browse beautiful collections.

It's an opportunity to meet the designers, hear their stories, try pieces on in person, and experience sustainable fashion beyond a screen. You'll discover brands you won't find on every high street, connect with a community that values thoughtful consumption, and hopefully leave inspired—not just by what you buy, but by the people behind it.

Whether you're looking for timeless wardrobe staples, handcrafted jewellery, or simply a different way to shop, we'd love to welcome you.

See you in Amsterdam.